personal phone calls

to show them how to best use your product or service and to establish your credibility.A retail wholesale fish outlet holds cooking demonstrations twice a week,featuring a different restaurant chef each time and attracting substantial crowds.Recipe cards are even given out.Wallpaper demonstrations,fashion shows,gift wrapping,refinishing and computer demonstrations have all worked well for retailers who were selling merchandise associated with them. 4.Seminars Often more appropriate for business to business advertising and marketing,seminars are the commercial side of demonstrations.If you hold a seminar,follow these rules for success: 1.Schedule the event at a time that is convenient to most attendees. 2.Be specific in the invitation about when the event begins and ends,who will be there and what the agenda is. 3.Follow up the invitations with personal phone calls. 4.Charge for seminar entrance to give it a higher perceived value.
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